This is a video about designers Anna Haupt and Terese Alstin who are leading the way toward a bike helmet that is less obtrusive when you don't need it but protects you in the event of an accident. I am a little suspicious about how the helmet can distinguish for sure what is an accident and what is a big bump in the road. But if they can do that they are on to something. The most of the video is them explaining their concept and what they have done. The good part (the slow mo video) is at the very end.
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